Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented…
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Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of results. There are 20 plugins per page, so that’s 980 plugins! #overwhelming Now, I’ll level with you: there’s no such thing as a definitive list
YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to
This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through
If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work
I’ve sent thousands of emails and used dozens of email discovery tools over the years. Now I want to show you what works based on my experience. I won’t talk about obvious email finding methods here. I’m going to assume